LI CHEN

Qualified Label on Package
8 million deaths caused by air pollution in 2021
Air pollution is threatening our health, which is an issue that needs people’s attention. I found that industrial emissions are a serious problem globally, and there are many products in the world that exceed the limits of the World Health Organization in the process of production. If we have a visual indicator on the product packaging to prove whether the pollution index of the production process exceeds the standard, consumers can clearly know which products are air pollution friendly. This book is mainly about my packaging logo design for air emissions.
Concept
I chose the air safety standard values published by the World Health Organization which are recognized by the world's particulate matter (PM). The Guidelines apply worldwide to both outdoor and indoor environments and are based on expert evaluation of current scientific evidence for particulate matter (PM), ozone (O3), nitrogen dioxide (NO2), and sulfur dioxide (SO2). The Guidelines also include qualitative good practice recommendations for black carbon/elemental carbon, ultrafine particles (<=1um) and particles derived from sand and dust storms10.
Emissions from the production process which are within the WHO limit will have a green icon of conformity. Emissions from the production process which exceed the WHO limit will have a red icon of conformity.
It is time we started to pay attention to this problem and protect our planet. With the development of society, the demand for industrial production increases, and industrial emissions have a significant impact on air pollution. There are many products on the market that may emit air pollution that exceeds the limits of the World Health Organization, but customers do not know that they are supporting companies that endanger human health and safety. By designing a set of icons to help customers identify which products are air pollution friendly, customers' trust the in product increases. Manufacturers will also work hard to control factory emissions to bring better sales.









