Dial Body Lotion

Dial body Lotion is a baby skincare product under the Dial. This lotion contains is glycerin, a naturally derived humectant that helps relieve dry, itchy skin as well as heal scratches and scrapes. Unlike ordinary baby lotion, dial’s baby lotion contains pure zinc mineral SPF and Picaridin. The dial baby lotion can effectively protect the baby’s skin and protect the baby from UV rays and mosquito bites. There are three types of this baby lotion which are the daily moisturizing type, the daily outing type, and the high-efficiency protection type.

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Concept

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I used soft light colors as the main color to express the concept of being gentle and not irritating to the skin. The font color is Dial's blue to increase brand recognition. An arc-shaped curved graphic is used to express the moisturizing and smoothing effect of baby lotion on the packaging. The special arc shape for the bottle body, which is convenient to hold, increases resistance, and does not slip off. Combined the curved shape of the bottle and curved graphics increase the visual movement. The choice of color is also based on the category and effect of the product to increase visual identity. Chalkboard SE and Helvetica were used for the font. Curved and cute chalkboard fonts conform to the theme of baby products.

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